Cosmoprof… still a must-attend event!

The Cosmoprof Worldwide Bologna trade show officially kicked off its 57th edition at the end of March. With 3,104 exhibitors from 68 countries representing over 10,000 brands, the show was as impressive as ever, and the organizers reported that more than 255,000 visitors attended. New exhibitors accounted for 37% of the total, with 80% international exhibitors and 20% Italian exhibitors. In total, 33 national pavilions were present, including new ones from Saudi Arabia, Belgium, Portugal, Hungary, and even Uzbekistan.

Cosmoprof remains one of the few events in the world capable of representing the entire beauty supply chain, from manufacturing and ingredients to finished products, not to mention machinery.

Cosmopack, meanwhile, hosted 659 companies, including new firms from the fields of robotics, digital services, and logistics, as well as supply chain companies from the national pavilions of South Korea, India, and Poland. However, there were ultimately fewer and fewer French companies.