Edito

By Jean-Yves Bourgeois

Join us on September 10 in Paris for an exceptional conference on airless packaging

For over twenty years, so-called “airless” packaging has seen steady growth that has often outpaced that of most other packaging categories. Many brands favor them for their ability to better protect formulations, for their user-friendliness, and because they also allow for the complete dispensing of even the last drop of often high-viscosity formulations.

On the supplier side, the product range has never been more extensive and is regularly expanding with new players offering a wide selection of models, features, and variations (bottles, jars, tubes, piston or pouch systems…) in a wide variety of materials, including glass.

And this is despite the well-known European regulation known as “PPWR,” which tightens the conditions for bringing cosmetic packaging to market. Surveys show that brands are increasingly favoring this type of packaging.

However, for technical reasons, this type of packaging is primarily made of plastic and necessarily involves a significant number of components, which runs counter to the push to minimize single-use plastic packaging. Out of necessity, manufacturers often use multiple materials, which goes against the trend toward single-material packaging and can complicate or even prevent recycling. Not to mention the trend toward refillability, which is obviously complicated with this type of packaging—which must also justify a higher cost than other types of packaging to find its place in brands’ marketing plans.

But in the face of these challenges, manufacturers are now competing with innovations such as simplified designs, single-material (or single-family) systems, metal-free pumps, and refillable configurations…
For their part, formulators are learning to leverage the unique performance characteristics of airless packaging to design formulas with optimized performance.

All the conditions are in place to organize a unique day of conferences and discussions that will provide an opportunity to take stock of the state of the art in this field and offer an ideal forum for manufacturers, formulators, and brands.
Following the success of the conference organized last January by your publication Full Beauty Suppliers and the company In-Signes, led by Gérald Martines, on the theme of “Materials of the Future for Beauty Packaging,” we are pleased to invite you to participate in this exceptional event focused on airless packaging.

Oh, I almost forgot some encouraging figures… This market is projected to exceed five billion dollars by 2023 and grow by more than 5% by 2032. The main drivers of this growth include increased demand for premium and luxury skincare products, the expansion of the cosmetics and personal care industry, and heightened consumer awareness regarding product safety and hygiene.

See you on September 10 in Paris.