Asquan launches “AsquanLabs”
In just seven “short” years, Asquan’s journey remains an example. With revenue of nearly $20 million expected this year (up 13% from 2024!) and a total workforce of 45, the Singapore-based company led by Henri Tinchant has succeeded in establishing itself among the world’s leading suppliers of packaging for the makeup and skincare sectors.
“We have become a global company,” he emphasizes, with the majority of the workforce spread across Asia, the United States, Europe, and the Middle East, not to mention its partners. The latest development is the creation of a new full-service department made in France, “AsquanLabs,” with three “product” objectives: eyes, eyebrows, and lips
What an impressive journey in seven years!
Henri Tinchant: Especially since we can claim more than 120 active brands in the Mastige and Prestige segments within our customer database. We have been fortunate to integrate several new prestigious brands across the Atlantic and in the Middle East. We are still in the process of acquiring brands and are striving to build a solid and recurring customer base. The year 2025 looks even stronger, with double-digit growth expected, which is an encouraging prospect given the current geopolitical turmoil. Our global presence, with subsidiaries on several continents, has protected us from overexposure to U.S. tariffs and the economic slowdown in that region. Europe, in particular, performed very well in 2025. Of course, the recent economic sanctions imposed by President Trump have created considerable uncertainty in global markets, affecting all sectors. Initially, many brands rushed to relocate their production out of China. But with the extension of tariffs to almost all neighboring Asian countries, the options are dwindling.
For you, China remains a major player!
Henri Tinchant: Absolutely, because despite these challenges, China remains one of the most efficient and competitive production hubs in the world. While some brands are considering more localized strategies, these often come at the cost of higher costs and longer delivery times. As far as we are concerned, we remain firmly committed to our Chinese production and, while actively diversifying our activities in other regions of the world, we have established additional production capacities in Indonesia, Malaysia, Thailand, Vietnam, and Mexico. India remains the next step.
I can reiterate our main strengths:
• Agility, which allows us to adapt quickly to market changes thanks to our teams in place around the world.
• Excellent customer service, provided in partnership with our rigorous production teams.
• Constant innovation, driven by a creative R&D team that is constantly bringing new ideas to fruition.
In addition, the diversification of our product portfolio and sales areas allows us to strengthen our resilience in the face of market volatility.
Many innovations this year?
Henri Tinchant: Always! We are constantly striving to create more elegant and aesthetic packaging, and this year is obviously no exception. We have also filed several patent applications. Here are a few:
First, Bondi, our brand new method of dispensing low-viscosity formulas such as toners, light serums, and light body oils. Instead of squeezing or pouring, simply press a button and the vented tip ensures a smooth, controlled flow without mess.
Also worth noting is the Powder Drop Jar, which solves the recurring problem of loose powders spilling everywhere. Its push-button dispensing system simplifies and clarifies application (less waste, less mess).
Finally, Luma offers brands slim, elegant bottles while allowing the use of an oversized applicator. The wipe-off technology keeps the wand clean, giving you the best of both worlds: style and performance.
The unavoidable question of the environment...
Henri Tinchant: The environment is now a priority for all suppliers in the beauty industry, and sustainable development is at the heart of our approach from the moment we design our packaging. As a packaging design and engineering company, our greatest impact lies in how we help brands make better packaging choices: those that extend product life and promote recycling or reuse.
Our EcoVadis gold medal, which places us among the top 5% of performers, reflects the structure we have built around responsible business practices, from environmental, social, and ethical policies to responsible purchasing.
Much of our impact is felt at the design stage, where decisions about materials, formats, and features are made. We apply circular design principles wherever possible, including single-material solutions and refill systems. Ultimately, we see our role as supporting beauty brands in their transition to more sustainable packaging and helping them achieve their sustainability goals.
