Creative Days in Paris: A Sixth Edition Celebrating Culture

On June 10, the 6th edition of “Creative Days,” organized by the Meiyume Group, took place in Paris at the Musée de Montmartre, a venue steeped in history and creativity. “A unique setting,” emphasized Francois Camilli, Executive Vice President for EMEA & the Americas, “that offers the opportunity to take a fresh look at the past, to rediscover ideas, products, or skills that have sometimes been forgotten, and to bring them back into the spotlight through the lens of today’s challenges and expectations.” After all, innovation does not always mean inventing something entirely new. It can also arise from reinterpreting, adapting, and modernizing inspirations from the past to imagine the products of tomorrow.”
This was an opportunity for the Group to present all the innovations it has developed over the past few months to some 200 clients. It was also an opportunity for François Camilli to reiterate the foundations of Meiyume’s approach.

What an original idea to hold your event not only in a museum but, above all, in Montmartre!

François Camilli: Two years ago, on June 6, 2024—the anniversary of D-Day—we boarded a barge on the Seine. This year, we wanted to do that on June 18 with the idea of a certain historical continuity, but since that date also marks the defeat at Waterloo and I’m Corsican (!), it really wasn’t possible.
More seriously, we wanted to gain some perspective in this increasingly complicated world. Perspective not only in the literal sense—by choosing the Butte Montmartre—but also in the figurative sense, by organizing our event within the cultural setting provided by this magnificent museum. And innovation, which is part of our company’s culture, could find its rightful place in this environment. And that’s exactly what happened thanks to a tour we organized in the museum’s gardens. Culture brings people together, and this must be more true than ever in today’s world.

A few words about this museum?

François Camilli: The museum was founded in 1960 in one of the oldest buildings on the Butte, built in the 17th century: the Maison du Bel Air. Surrounded by gardens, it served as a creative haven for numerous artists such as Auguste Renoir, Émile Bernard, Raoul Dufy, Charles Camoin, Suzanne Valadon, and Maurice Utrillo. Visitors can explore the Permanent Collections, which feature a unique collection of paintings, posters, and drawings.
During the 19th century, the landscape of Montmartre began to change, and it was incorporated into Paris in 1860: the city now took precedence over the countryside. Artists began settling there starting in 1870. Soon, what would come to define Montmartre in everyone’s eyes was its vibrancy and creative energy.
That’s what makes Meiyume!

Well, let’s talk about that creative energy!

François Camilli: First of all, for this occasion, I asked Anne Camilli, the founder of the Musée À la Carte®, to design a cultural experience for this event.
This time, she teamed up with Isabelle Ferrand, a perfumer-creator and CEO of Cinquième Sens, and Jean-Marie Martin-Hattemberg, a historian specializing in the heritage of industrial perfumery, and together they offered us a unique cultural and olfactory experience.
Our guests were thus able to discover how the Art Nouveau and Art Deco movements profoundly shaped the worlds of fashion, perfume, and beauty; how certain designers and brands had a decisive influence on their history; and how these movements instilled creativity and a sense of innovation in the fields of packaging and scent.
This experience was well-received by our guests, who were then able to explore our innovation workshops—organized by area of expertise—in the gardens. At each workshop (primary packaging, secondary packaging, Turn Key, Beauty Intelligence Platform, etc.) they met with experts who introduced them to our latest achievements and innovations.

Please give us an update on Meiyume today.

François Camilli: Let me remind you that we offer comprehensive solutions covering packaging design, engineering, manufacturing, formulation, filling, and smart beauty analytics for all categories of beauty products: skincare, fragrances, color cosmetics, products for moms and babies, personal care, hair care, lubricants, oral care, and free gifts with purchase.
At the heart of our operations are two distinct, specialized divisions—manufacturing and sourcing—each dedicated to excellence in creating sustainable, smart, and aesthetically pleasing beauty products for our clients.
Thanks to our in-house expertise, our three production sites (United Kingdom, Indonesia, Thailand), and our global network of suppliers and partners across three continents [North America (United States), Asia (China, Hong Kong, Singapore), Europe (France)], we offer transformative and innovative solutions to brands—both large and small—and empower them to revolutionize the beauty industry.

Sustainability is more than ever at the heart of the beauty sector.

François Camilli: Indeed, and it is at the heart of all our activities. We are committed to being an industry leader in improving production, work methods, and formulations for the benefit of everyone and the planet, by focusing on innovation in design, materials, and processes to enhance our sustainability profile, by collaborating with our partner factories in the United States, France, China (Shanghai, Dongguan, and Shenzhen), Hong Kong, and Singapore, and ensuring that our entire supply chain contributes to realizing our vision, modernizing our production sites in the United Kingdom, Thailand, and Indonesia, and having our environmental impact audited to reduce our ecological footprint.