HCP: Confident!

By doubling the size of its Mexican plant in Reynosa, near MacAllen (Texas, United States), increasing its production capacity through a major automation and digitization program, strengthening its German site, which will become the Group’s center of excellence in Europe, and investing in the SIMP factory based in Tigery, France, which specializes in the production of mascara brushes and wipers, The HCP Group (seven plants in five countries and a total of 5,000 employees) is entering the second half of 2025 with confidence, despite global geopolitical upheavals.
We take stock with Warren MA, CEO and President of the HCP Group.

Where are you today?

Warren MA: HCP recorded solid growth in 2024, thanks to the strategic alignment we have developed with our international customers in line with our operational strategy. We have made significant progress in developing our North American operational platform, strengthening our ability to support our international customers through local development and manufacturing centers. These operational platforms have improved our responsiveness and agility, and our customers have responded very positively to our approach.

Where are you in terms of industrial investments?

Warren MA: As I mentioned, we have made significant investments in our North American operations by doubling the capacity of our Reynosa II plant and strengthening our skills and expertise. At the same time, we are continuing to develop our German site, which will become our center of excellence for dip-in application systems in Europe.
Going forward, we will further strengthen our regional operating platform in Mexico by increasing production capacity, introducing new expertise, and intensifying automation and digitalization. In Europe, we will continue our organic growth and pursue strategic merger and acquisition opportunities to support our long-term objectives.

Customs tariff increases are obviously a key concern for you. Are they likely to have a real impact on your business and, if so, to what extent?

Warren MA: In reality, tariffs have had minimal impact on our current operations. Since 2018, HCP has partnered with leading customers to regionalize their North American operations through our facility in Mexico. With the addition of our new facility in Reynosa, we now offer even more options to our North American customers.
We regularly offer hybrid supply chain solutions that help our customers balance productivity and resilience on a global scale.
More broadly, tariffs are likely to reshape the global supplier landscape. We expect to see significant supplier consolidation over the next two years, not only in Asia but globally.

Is Europe more than ever a growth area for you?

Warren MA: We are very proud of our strong presence in Europe. The SIMP plant has become our innovation center for applicators, and we are investing even more there to create inspiring products that go beyond the traditional mascara brush.
Our German factory has undergone a major transformation in recent years, establishing itself as a center of excellence for application systems (Dip-In). It now serves both leading global brands and key regional customers.
We will continue to develop and strengthen these two specialized operational hubs in Europe to support innovation and regional growth.

Can you give us some examples of new products?

Warren MA: We have recently completed several successful customer roadshows in Europe and Asia, with more planned in the US in June. Our latest innovations have generated a lot of interest, including our new non-flocked applicator with a velvet effect and a range of highly functional packaging solutions for skincare products.

The environment is obviously a priority for all companies in the sector. What are your strengths in this area?

Warren MA: We have a comprehensive sustainability program that covers products, operations, and collaboration with the industry. From a product perspective, we actively support our global customers in their transition to PET and other sustainable materials.
In our decarbonization efforts, HCP plays a key role, not only by reducing our own Scope 1 and 2 emissions, but also by facilitating dialogue between stakeholders. There are significant gaps in information, digital tools, perception, and regulatory harmonization among key players, from customers to equipment manufacturers, packaging suppliers, and upstream raw material suppliers.
Thanks to our global presence, strong commitment, proven practices, and in-depth knowledge of the sector, HCP believes it is uniquely positioned to fill these gaps. We are committed to promoting sustainable development without compromising productivity or transparency.