Baralan Launches Its New “Last Drop” System
For the first time, Baralan is introducing a new applicator system featuring a push-button mechanism, designed to optimize product usage and reduce waste.
This new device incorporates a button-activated mechanism that allows the applicator to reach the product at the bottom of the bottle with a simple, controlled motion. This solution eliminates the need to repeatedly unscrew and screw the brush back on when the product is nearly finished, making it easier to use while reducing product waste at the end of the bottle and improving the system’s overall efficiency.
Additionally, the system is designed to ensure flexible application and adaptability to various types of applicators, including nail polish brushes, lip brushes, mascara, concealer, and other makeup products, thereby expanding usage possibilities for brands.
The brush is also equipped with an automatic return system that retracts it into position when the cap is closed, ensuring a cleaner, more precise, and user-friendly experience, in line with the expectations of today’s consumers.
In terms of materials, the product is made of polypropylene (PP) and polyethylene (PE), a design choice focused on recyclability and simplifying end-of-life processes.
“This approach,” explain company officials, “is part of Baralan’s commitment to developing solutions that comply with evolving European packaging regulations and meet brands’ sustainability goals. This innovation also addresses growing consumer interest in waste reduction, particularly in the makeup sector, where product residue is often a significant issue.
The system allows for maximum use of the formula, thereby contributing to more efficient and responsible consumption. In this context, the solution also aligns with the growing trend toward glass packaging in the makeup category—increasingly in demand by the market—combining advanced functionalities with high-end materials for a more sustainable and premium positioning.
This development also stems from an analysis of actual usage behaviors, where unused product inside the bottle represents a loss in terms of both formulation and packaging” .
