Lumson supplies packaging for Lierac’s new “PREMIUM Absolute” serum

Lierac has entrusted the Italian company with reinterpreting the packaging for its Premium Le Sérum Absolu product, part of the PREMIUM range, with an emphasis on performance and sensory richness.

The 30 ml Alexandra square bottle with a 20/400 neck features a semi-transparent outer coating that echoes the golden color of the product. “An elegant detail that adds a touch of contemporary sophistication,” says the press release, emphasizing its high-end positioning. The square shape, with its linear lines and soft contours, fully reflects the brand’s identity and positioning—a fusion of science, French elegance, and innovation. The Alu Drop Touch dropper, featuring a pressure system and covered in shiny gold aluminum, offers an exclusive tactile experience thanks to its textured surface. This not only enhances its functionality and adds a touch of luxury to daily application, but also perfectly embodies Lierac’s vision.

The result of 10 years of advanced research and 5 patents, the now best-selling Sérum Absolu is a high-performance global anti-aging treatment designed to correct the signs of skin aging. At the heart of the formula is a trio of precious botanical active ingredients: white sandalwood extract, sempervivum extract, and baobab RNA, which work in synergy with niacinamide (vitamin B3) and papain to correct the signs of aging and improve the complexion. The formula combines scientific efficacy with respect for the skin; it is an explosion of sensory richness. The serum, composed of 96% naturally derived ingredients, has a micro-encapsulated texture. Upon application, it offers a unique experience where the freshness of water blends with the comfort of oil. Enveloping the skin in a ritual of pure pleasure, the light and iconic floral fragrance develops into subtle notes of jasmine, rose, and ylang-ylang.