Mktg Industry introduces Liptide, a new liquid lip balm

“Developed to meet the growing demand for hybrid and multifunctional products, LIPTIDE,” explains the management of the Italian firm Mktg Industry in a press release, “stands out for its advanced formula, combining high-performance active ingredients with an innovative application design. At the heart of the formula is hyaluronic acid, known for providing intense and immediate hydration while delivering a visible plumping effect. The addition of peptides helps naturally stimulate collagen production, thereby improving the overall appearance of the lips over time, making them smoother, softer, and visibly plumper. The texture is designed to offer a unique sensory experience: soft, elastic, and comfortable, with a glossy, non-sticky finish, thanks to a carefully balanced blend of polymers and esters. The result is a uniform, enveloping film that enhances the lips, giving them a natural and radiant appearance.

LIPTIDE comes in a tube featuring a donut-shaped applicator, specially designed to ensure even product distribution. Its multi-zone structure allows for controlled and precise dispensing, thereby improving application performance while ensuring comfort and ease of use.