MPlus Cosmetics Unveils “After Hours”
MPlus Cosmetics, which participated in the MakeUp in New York trade show on September 16 and 17, 2026, unveiled “After Hours,” its new makeup collection.
“As night falls, colors deepen, the light softens, and beauty seems more deliberate,” explain MPlus representatives. Inspired by this unique atmosphere, After Hours explores sophisticated burgundy shades, luminous finishes, and versatile textures designed to enhance all skin tones.
The collection revolves around contrasts: intense colors paired with luminous skin, rich shades paired with soft textures, and sophisticated finishes paired with a sensorial application. Whether for the face, eyes, or lips, each formula is designed to create contemporary looks while offering a unique tactile experience.”
Featuring 15 vegan textures, the collection combines sensory appeal, performance, and skincare. Hybrid formulas blend the performance of makeup with benefits inspired by skincare, adding an extra dimension to the makeup experience.
“Each texture is designed to be touched, blended, layered, and explored,” explain MPlus representatives, “making application an integral part of the experience. From luminous, melt-in-the-skin textures to richer, more intense finishes, After Hours invites experimentation while maintaining a sophisticated and cohesive aesthetic.”
A Complete Line
The collection features a complete range of makeup products, covering the face, eyes, brows, and lips. It includes primers and complexion products, brow and eye makeup, a variety of mascaras, as well as lip care, lip pencils, and lipsticks in various finishes:
· City Light Foundation: a foundation that combines a lightweight feel with advanced formulation technology. Its fluid, comfortable texture glides effortlessly onto the skin, offering light, buildable coverage and a naturally radiant, even finish.
The formula contains 98.9% naturally derived ingredients.
· Light Orbs: a primer that helps improve skin hydration, combining a lightweight, moisturizing gel matrix with delicate silicone microspheres. Suspended in the transparent texture, the luminous spheres blend into the skin once blended, releasing a soft and refined glow. Simply shake the bottle to restore their characteristic appearance of suspended pearls, making each application a sensory and visually captivating experience. The formula contains 73.2% naturally derived ingredients.
· Dual Dimension Shadow: a dual-tone eyeshadow pencil that combines two complementary shades side by side at the tip of a single core, creating a multidimensional look in a single stroke. Its creamy, richly pigmented texture glides onto the eyelids and blends easily before setting, allowing for soft transitions or a more pronounced “smokey” effect. The formula combines long-lasting, transfer-resistant color with comfortable wear and effortless application.
· Neon Lash: a versatile metallic mascara offering two ways to create a spectacular look. Used alone, it delivers an intense, striking metallic finish; applied over another mascara, it acts as a topcoat, adding a sophisticated touch of metallic shimmer. The formula contains a high concentration of three film-forming agents that work in synergy to create a durable yet flexible film around the lashes, ensuring long-lasting wear.
· Crystal Melt: a visually captivating, icy-looking refreshing lip balm that combines a sensation of freshness and comfort with a soft, silky feel on the lips. Its innovative gel-oil-based formula creates a lightweight, comfortable texture that glides on effortlessly and delivers a glossy shine, while a long-lasting cooling agent provides a refreshing sensation enhanced by a fresh, minty scent.
· Still Here Lipstick: a velvety, ultra-matte lipstick that combines intense color payoff with a luxuriously soft and lightweight feel. Its innovative formula delivers a sophisticated, soft-matte finish, while a carefully balanced blend of waxes and spherical powders ensures smooth application and medium-to-high coverage in a single swipe. Designed for impressive staying power, it remains comfortably in place while a plumping active ingredient helps enhance the appearance of lip volume for a fuller, more defined look.
Sustainability is also reflected in the collection’s packaging choices. MPlus Cosmetics prioritizes single-material packaging solutions, including PP, PET, PETG, and glass, selected to promote recyclability.
