The German company ERZI Flock-Technik GmbH & Co. KG has joined PSB Industries

In a press release, PSB Industries Group executives stated that "this strategic acquisition marks an important step in strengthening the group’s leadership in the dip-in category for liquid makeup and skincare formulations. ERZI’s unique expertise in flocked applicator technology will enhance our innovation capabilities, complementing the foundations established by Quadpack and Texen. By combining our knowledge, technologies, and shared values, we are expanding our ability to provide high-performance, design-focused solutions to our customers worldwide. ERZI will continue to operate independently, retaining its identity, excellence, and commitment to creating premium flocked applicators."

Based in Reutlingen (near Stuttgart), Germany, ERZI develops and manufactures flock-tipped applicators for makeup formulas such as liquid lipsticks, lip glosses, eyeliners, eyeshadows, and concealers. A family-owned business for three generations, it is a market leader in flocked applicators and creates both standard and custom products for major beauty brands and international packaging companies.