Sériplast A.T. Packaging: The Art of Shaping Your Own Destiny!

1966…, 2026—it has been exactly 60 years since Sériplast A.T. Packaging was founded in Oyonnax. The company, founded by André Tartaglione and his wife, had a staff of four in 1966. This year’s projected revenue is 20 million euros, with 30% coming from exports, supported by a total workforce of 135 employees spread across two production sites, both located in Oyonnax in the Ain department. The first specializes in injection molding, while the second focuses on decoration, assembly, and ultrasonic welding. A key feature of Sériplast A.T. Packaging—and by no means the least—is its commitment to controlling its industrial operations through the near-total integration of the production chain, extending to the design and manufacture of all its machinery, including a brand-new and virtually unique machine known as the “heptachromic” machine, capable of printing seven primary colors in a single operation. Another major investment in 2025 is the installation of a lacquering line, “specifically designed,” emphasizes Kevin Cènes Tartaglione, CEO, “to support our clients’ needs for finishing and decorative subcontracting. The goal is to enable industrial groups and brands to centralize various decoration technologies with us, such as screen printing, hot stamping, pad printing, and lacquering.”
For 2026, the company plans to invest in a new, state-of-the-art decoration machine. “A machine that, as usual, will be the result of an in-house design developed specifically around our industrial needs and our expertise. It will integrate various technologies and print heads, allowing us to work more in-line and minimize rework, intermediate handling, and disruptions in the production flow.” Explanations by Kevin Cènes Tartaglione, CEO…

The past three years at Sériplast A.T. Packaging have seen the realization of a deliberate strategy by its CEO, which can be summarized in four points: To establish itself as a leader in the high-end beauty packaging market in terms of decoration on plastic, glass, wood, and aluminum, as well as in packaging innovation; Strengthen its export presence (already up 20% over four years) and, in particular, in the United States by focusing on partnerships; Reinforce internally its unique capability as a designer of its own decoration and assembly machines. To take a resolutely proactive stance on environmental issues by integrating sustainable development into its strategies, assuming responsibility for the environmental impact of its activities, products, and services, and reducing its carbon footprint by implementing a number of initiatives and tools.

Mastering the value chain

“From the very start of the company,” explains Kevin Cènes Tartaglione, “André understood that to innovate, you have to control virtually the entire value chain. That’s why it makes sense to design our own molds, manufacture our own decorating and assembly machines, produce our own screens for screen printing, and develop our own inks. The company has built its growth on innovation and responsiveness. We rely on cutting-edge expertise and a strong capacity for innovation to offer new packaging solutions that meet market demands as well as environmental challenges. We control every stage and every cost of manufacturing, which gives us tremendous flexibility. Two to three decoration machines roll off our production lines every year.”
A strategy that naturally requires industrial investments to maintain a presence across all sectors of high-end finishing. “Hence the decision to invest in a brand-new lacquering line with a capacity of 20 million parts per year,” explains Kevin Cènes Tartaglione, “which has been operational since July 2024.”

Sériplast A.T. Packaging currently has 25 decorating machines, 90% of which are dedicated to the luxury cosmetics sector. Thanks to these new machines, the company can now combine different decorating processes, blending screen printing and hot stamping. Another strength of the Oyonnax-based company is Heptachromie, which allows up to 7 colors to be applied to a bottle in a single machine pass. The firm also owns twenty-five injection molding machines ranging from 50 to 250 tons and a co-injection molding machine.

Concrete packaging innovations!

Who hasn’t heard of the famous breakable polypropylene ampoule developed in 2008? The main challenge was achieving perfect breakability with a thin wall without the risk of leaks. The secret lies in the mold design. It was such a success that in 2009, engineers developed a filling machine for a contract packager. Today, Sériplast A.T. Packaging, which manufactures some 200 million of these vials annually, also offers a resealable 1.5-ml sample container and a resealable dual-compartment 1.2-ml sample container. In both cases, the challenge remains the same: achieving perfect tearability that allows the cap and body of the ampoule to be separated, and—despite the thin wall—preventing any risk of leakage while ensuring a perfect reseal. Mini lip gloss, mini mascara, mini dropper… the possibilities are endless. The main advantage of this resealable design is the ability to offer a fitted tip that incorporates a lip gloss-style wand, a spatula, or a dropper. It is very easy to use: the consumer starts by breaking off the ampoule cap. In the case of the dual-chamber ampoule, they pour the product into the palm of their hand and can reseal the ampoule by snapping the cap back on even if product remains inside. Chamber 1 is kept sealed from Chamber 2 by the central skirt of the cap. In the case of ampoules with integrated applicators, the user selects the appropriate applicator based on the specific application (lip gloss, serum, mascara, cream, etc.) and can then reseal the ampoule by snapping the cap back on for later use. Here too, each ampoule is individually tested, and the secret lies in the design of the custom-made molds and tooling.

This range of innovative and modular packs, called “Signature,” is available in three sizes (1.5 ml, 3 ml, and 5 ml). Thanks to a choice of different applicators (dropper, spatula, brush, or applicator), each product offers a customized application, ensuring an optimal user experience. The “Signature” range is not only practical and aesthetically pleasing, but also eco-designed (single-material). It is also recyclable and sustainable, meeting the growing demand for reducing the environmental footprint while ensuring quality and practicality.

Another recent innovation is the development of a 100% automatic decoration machine capable of processing 20,000 units per hour. Not to mention the creation of a 100% plastic airless bottle—including the pump (available starting in 2024)—a refillable airless bottle, and a 30-ml square bottle with thick walls and a welded neck. For the latter, the chosen injection molding technique allows for total control over the thickness of the base and walls compared to other technologies. It is worth noting that engineers have developed a special screen-printing machine capable of operating at 360°, which allows, among other things, for printing on all four sides—including the edges—in a single pass. There’s also news on the Roll-On front with a new model released in 2019 that is refillable.

“We are currently working on several new technical developments,” explains Kevin Cènes Tartaglione, “as well as on the evolution of certain existing product lines, particularly regarding refillable packaging and solutions that allow for the integration of more technologies on a single production line. At the same time, we are also preparing to create a new entity dedicated to strategic development that complements our current activities. At this stage, we are deliberately keeping this project under wraps for confidentiality reasons, but it represents an important step in the group’s future evolution. The goal remains to continue strengthening our industrial expertise, our capacity for innovation, and our positioning in the beauty market.”

Geopolitical and environmental tensions: the advantages of flexibility and technological diversity

“Today,” explains Kevin Cènes Tartaglione, “our company, like most industrial entities, is closely monitoring the evolving international economic landscape and the various tensions that may impact industrial flows. Regarding tariffs, their impact remains relatively contained at present, but they clearly contribute to a general climate of uncertainty regarding costs, international flows, and the industrial strategies of various market players. We are also seeing a growing desire among certain groups to strengthen their industrial partnerships in Europe in order to further secure their supply chains and limit their dependence on specific geographic regions. In this context, our French industrial footprint and our ability to offer multiple integrated technologies at a single site are a distinct advantage.”

As for environmental issues, they now play a central role at Seriplast AT Packaging in the development of new packaging. In particular, the company offers various lines of refillable packaging in its catalog, allowing brands to move toward more sustainable solutions while maintaining a high level of quality and finish.

“We are also increasingly working on optimizing product designs,” explains Kevin Cènes Tartaglione, “to reduce material consumption, facilitate recycling, and incorporate recycled materials when technical and aesthetic constraints allow. Beyond the product itself, we also seek to optimize our industrial processes, reduce certain intermediate operations, and centralize multiple technologies at a single site to minimize transportation and handling. But the environment is now a key driver of innovation in our sector. Brand expectations are evolving rapidly, and our role is precisely to be able to offer solutions that are technically reliable, industrially viable, and consistent with the market’s new expectations.”

Like most manufacturers in the sector, the company is also impacted by the challenges surrounding plastics, whether regarding availability, price fluctuations, or regulatory changes. But thanks to its various partners and its industrial organization, it has managed to secure substantial material stocks, which now provide it with several months of visibility and production continuity.

“But beyond the current context,” emphasizes Kevin Cènes Tartaglione, “we believe above all that the issue of plastic must be approached in a pragmatic and technical manner. Today, certain plastics remain difficult to replace in applications requiring precision, aesthetic quality, technical compatibility, or controlled recyclability. The challenge for our industry is therefore not merely to replace plastic, but above all to design it better, produce it better, and recycle it better.”

60 YEARS… TEN KEY DATES!

The ten key dates in the development of Sériplast A.T Packaging:
– 1966, founded by André and Danielle Tartaglione. From the outset, the idea of manufacturing its own machines was a guiding principle. At the time, Sériplast A.T Packaging was commissioned by Conté to produce items for schoolchildren.
– 1985: First investments in injection molding machines.
– 1992: A new dedicated “injection” workshop was built, which today houses 25 presses ranging from 50 to 250 tons, as well as a bi-injection press.
– 2008: Creation of the famous rigid, breakable polypropylene ampoule with a rigid base.
– 2009: development and commissioning of a dedicated breakable ampoule filling machine installed at a packaging facility…
– 2019: decision to enter the glass and aluminum decoration market and to focus on RPET injection molding.
– 2023: Development of a thick-walled, square RPET bottle (30 ml) with a welded neck. Opening of a sales office in the United States; decision to invest in a new coating line.
– 2024: Sériplast reaches a new milestone with the acquisition of a state-of-the-art coating line. This new line is 90 meters long and features two spray booths, each equipped with four spray guns. It is capable of processing up to 20 million parts per year and is fully automated, ensuring consistent production and optimal finish quality.
This new equipment also offers the ability to produce gradient-colored coatings, a feature particularly sought after by high-end brands, which are always seeking personalization and sophistication in their packaging.