Texen/Quadpack: A Winning Combination!

2025 was a year of consolidation and growth for both Texen and Quadpack. The year ended with their leaders firmly convinced that the collaboration and bridges built between the two companies have more than ever enabled them to build a unique platform to better serve brands. It must be said that the two entities are now undeniably a leading player in beauty packaging, ranking among the industry’s top global players, with more than 300 million euros in revenue and 2,000 employees, an industrial presence in six countries and ten production sites, not to mention strong commercial and operational activity in Europe, the Americas, and Asia.
The top priority this year is to transform this synergy into tangible value for their customers: on one hand, Texen brings its expertise in custom solutions and its leadership in environmental responsibility; on the other, Quadpack contributes its agility and expertise in standard products, backed by a strong culture of innovation and service. This combination of industry, creativity, customer focus, and responsibility is set to make a real difference. An update with Alexandra Chauvigné, CEO of PSB Industries.

The past two years have been particularly fruitful and formative. The current period and the coming months are shaping up to be more challenging!

Alexandra Chauvigné: It’s true that the most significant development for us over the past few months has obviously been the merger of Texen and Quadpack within PSB Industries, which has enabled us to create a much more comprehensive entity (off-the-shelf and custom solutions, in-house manufacturing and strategic partnerships, services and solutions for both global and local brands). A winning combination! We then quickly added a new technological pillar to the group with PSB Industries’ acquisition of ERZI Flock-Technik, the European leader in flocked applicators. This new entity will remain autonomous but will also help strengthen Texen and Quadpack’s leadership in makeup, particularly in lip glosses.

Currently, and for the coming months, it is clear that tariffs—as well as inflation linked to various geopolitical events—are causes for concern in our industry, as beauty packaging remains highly globalized (materials, components, tooling, decoration, assembly, Asian sourcing, Europe-to-the-Americas supply chains, etc.).

For Texen and Quadpack, this period above all confirms the relevance of our local industrialization strategy. We want to be able to offer brands solutions produced as close as possible to their markets: Europe, the Americas, and Asia. This is achieved through our manufacturing sites in Europe and North America, as well as through an ecosystem of partners—both local and in Asia. There is an impact, particularly on certain components, materials, or imported goods, but it varies significantly depending on the product category and program. Our response goes far beyond simply passing on costs (in fact, our first initiative was to implement measures to boost competitiveness and reduce costs in order to protect our customers as much as possible); it involves reviewing bill of materials, securing supplies, developing local alternatives, and accelerating co-industrialization where it makes sense.

In an uncertain environment, the resilience of the value chain becomes a true competitive advantage.
As you know, over the past few months we have also invested in key “product” platforms such as dip-in products through the acquisition of Erzi Flock (the European leader in flocked applicators for lips and the face), as well as mascaras, droppers, airless dispensers, and pansticks. On the manufacturing side, we have expanded our capacity in Poland and Mexico, extended blow-molding technology to other sites, integrated new high-speed assembly lines, invested in our metallization and coating lines, and strengthened our expertise in screen printing while accelerating automation and operational excellence.

Finally, we have invested heavily in sustainability (PCR, single-material packaging, refillable solutions, weight reduction, LCA, eco-design, responsible sourcing, SBTi targets, and certifications).

We’re working on new application platforms in close collaboration—for example, between the innovation department at Texen & Quadpack and ERZI Flock-Technik, which operates independently to serve the entire market (including packaging suppliers). We’re also investing in innovative packaging concepts. It’s still a bit too early to discuss them. We’re currently presenting them to brands under confidentiality agreements.
As for product launches, there are many, as Texen & Quadpack have a very large portfolio of partner brands ranging from global brands (such as Lancôme with the launch of the magnificent new Lash Idôle Curl Goddess mascara) to leading regional brands (for example, the wooden cap and ring set for Adolfo Domínguez’s ADN fragrance line) to more local brands (Regula Airless used for the German brand When Nino Meets Lella and the American brand Marini SkinSolutions).

Sustainability, debates surrounding plastics—a constant evolution!

Alexandra Chauvigné: For us, sustainability is not just a matter of environmental or legal necessity—it’s a matter of values, and it reflects a profound transformation of our industry. And while plastic is at the center of these debates, that’s entirely legitimate.

We are proud of Texen and Quadpack, which have complementary strengths: Quadpack has built a very strong culture centered on positive impact, with B Corp certification, its recent EcoVadis Platinum rating, life cycle assessments available for its product portfolio, and distinctive expertise in certified wood. Texen brings significant industrial and technical strength, having earned EcoVadis Platinum certification for the third consecutive time, with SBTi targets, strong eco-design capabilities for custom projects, and mastery of large-scale industrial processes. Together, we can help brands move from talk to action (incorporating post-consumer recycled (PCR) materials, designing single-material packaging, developing refillable solutions, making products lighter, simplifying structures, improving recyclability, and backing choices with data).

We have teams dedicated to these issues: eco-design engineers, doctoral students specializing in materials and post-consumer recycled (PCR) materials, and an ambitious roadmap to drive the transition.

When it comes to plastics, our responsibility is to provide a rigorous industrial solution. In the beauty industry, plastic often remains the most suitable material for protecting a formula, ensuring ease of use, reducing shipping weight, or enabling a very high level of precision. The challenge, therefore, is to move from poorly designed plastic packaging to a better-designed solution: less material, more recycled content, more single-material designs, more refillable options, fewer components that are difficult to separate, and better compatibility with recycling systems.

Both companies have made every effort to support brands in full compliance with new regulations, including the PPWR in Europe. Furthermore, at Texen and Quadpack, we’re also working on alternatives when they make sense: certified wood (we’re market leaders in this area, particularly in the fragrance industry), glass, aluminum, or bio-based materials. But the key is always the same: measuring the actual impact across the entire life cycle. Our role is to support brands and help them make the right decisions.