Beauty packaging: a sector under pressure! How can we regain the initiative?
The beauty packaging market is currently navigating conflicting demands: customers want to reduce costs while calling for investment in production that incorporates...
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Beauty Packaging: What is the “right” material, and what is the “wrong” one? What about glass?
In an article published at the end of June, Gérald Martines* discussed replacing plastic with other materials in order to reduce plastic pollution. It is clear that efforts to...
InnoLuxury: Combining luxury and sustainability!
Daniel Saclier and Tania Dramé, who have decades of experience working with major luxury brands, are offering their dedicated agency, InnoLuxury. InnoLuxury is a team of experts...
Beauty and Environmental Packaging: Towards an unprecedented breakthrough!
Manufacturers of packaging for the beauty and luxury goods sector are facing yet another challenge, and this one is unprecedented in their already turbulent history. There is no...
Packaging reimagined for a new era
Beauty packaging is no longer an afterthought, it’s a strategic tool merging form, function, and future-thinking. Shaped by tech innovation, mobile lifestyles, sensory needs,...
Edito
2026: the turning point!
Because it is from 2026 onwards that environmental pressure on packaging will continue to increase. The famous PPWR (Packaging and Packaging Waste Regulation), whose authors advocate “a more comprehensive and ambitious approach to the 3Rs (Reduce,...