On September 10, Airless will be the event of the season!

At a time when the beauty industry is focusing more than ever on science and the effectiveness of active ingredients, the functional requirements for packaging are becoming more specific. Protecting the formula and preserving its performance from the first to the last use are essential, as are ergonomics and the user experience. Airless packaging is increasingly establishing itself as the answer to these shifts in the beauty markets.
At the same time, evolving regulations favoring simpler, recyclable, and refillable packaging are forcing manufacturers to outdo one another in innovation to deliver ever-higher performance while reducing the environmental footprint of airless packaging.
Join us in the heart of Paris at the Studio Marie-Claude Beaud at the Fondation Cartier for Contemporary Art on September 10 for an exceptional symposium dedicated to this extraordinary packaging innovation, organized by Gérald Martines of In•Signes and Jean-Yves Bourgeois of JYB Conseils, in partnership with the Cosmed Association*.
Don’t miss it! Seating is limited.

The program will bring together more than fifteen speakers from manufacturers, full-service agencies, and brands.

This type of packaging is increasingly popular for its ability to better protect formulations, for its ergonomic design, and because it allows users to dispense even the very last drop of often high-viscosity formulations.

On the supplier side, the product range has never been more extensive and is regularly expanding with new players offering a wide selection of models, features, and variations (bottles, jars, tubes, piston or pouch systems, etc.) in a wide variety of materials, including glass.

At the opening of this Symposium, Gérald Martines, founder of IN•SIGNES—drawing on 30 years of experience in marketing, design, R&D, sales, and general management roles at several international groups that are leaders in the beauty and design industries—will explain why this type of packaging is experiencing strong growth, particularly in the skincare market.

Questions… Answers!

But how does one formulate for an airless system, and what features does the formulator expect and leverage when formulating for airless packaging? And what about airless innovation in the era of reuse and mandatory recyclability? How do new airless solutions continue to deliver the advanced functions expected of this category while significantly improving their environmental performance?

You’ll get answers to all the questions you have—and there are plenty of them!
• How can we offer systems that comply with recyclability requirements?
• How can we design systems that avoid being classified as overpackaging or deceptive packaging? (Double walls, empty space, etc.)
• Which systems minimize the impact of refills while ensuring the formula remains protected by maintaining the “airless” criterion?
• How can we prevent the refill itself from becoming a self-sufficient functional packaging solution?
• How can we optimize the balance between desirability and cost of goods?
• What types of formulations are most likely to make the best use of the specific capabilities of airless systems?
• In what cases is the use of an airless system essential?
• Do trends in formulation development (clean, organic, reduction in the number of ingredients, etc.) favor the use of airless systems, or do they, on the contrary, move away from them?

Going Beyond the Traditional Airless Markets!

Since airless technology entered the cosmetics market, this type of packaging has revolutionized—and continues to revolutionize—the way products are packaged and preserved.
And it doesn’t stop there: new airless tube and bottle solutions are emerging, extending formula protection right up to the point of dispensing while optimizing the number of components, plastic weight, and recyclability. These patented designs are also cost-effective and will enable us to go beyond the traditional airless markets!

>> To view the program and register, click here.

* With over a thousand members, Cosmed has become—in twenty-five years—the largest professional cosmetics organization in France and even in Europe. The government’s recognition of Cosmed’s representativeness on October 30, 2025, triggered a significant wave of institutional and professional outreach. Numerous regional, national, and international projects have poured in. Several Industry Partnership Agreements with the Regions have already been signed.