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Thierry de Baschmakoff’s experience in luxury packaging design is undoubtedly among the most extensive in the industry. His track record, he explains here, is "that of a...

Passionate about innovation, Marta Wolska-Brys, founder of Packaging & Beyond, LLC, helps beauty brands with their packaging research and sourcing, connects them with...

With the aim of helping stakeholders make informed choices without succumbing to trends, and after analyzing glass, Gérald Martines* examines the case of aluminum. The...

According to Karen Young*, CEO of The Young Group, “the US beauty market continues to attract startups with large but modest orders. On the other hand, it is impossible to...

For Nathalie Curvat, Deputy CEO of the Luxury/Beauty division, "we are convinced that the strategy to adopt is the same as the one we have been pursuing since the beginning, and...

The beauty packaging market is currently navigating conflicting demands: customers want to reduce costs while calling for investment in production that incorporates...

In an article published at the end of June, Gérald Martines* discussed replacing plastic with other materials in order to reduce plastic pollution. It is clear that efforts to...

Daniel Saclier and Tania Dramé, who have decades of experience working with major luxury brands, are offering their dedicated agency, InnoLuxury. InnoLuxury is a team of experts...

Manufacturers of packaging for the beauty and luxury goods sector are facing yet another challenge, and this one is unprecedented in their already turbulent history. There is no...

Beauty packaging is no longer an afterthought, it’s a strategic tool merging form, function, and future-thinking. Shaped by tech innovation, mobile lifestyles, sensory needs,...